SERVICES

FOR BRANDS

Target Analysis

We analyse your marketing KPIs and check whether and how these can be achieved via an engagement in professional cycling.

Brand Strategy

Based on your goals, we develop a corresponding brand strategy and identify the suitable platform and partnership model.

Implementation

We implement your marketing campaign, supervise entered partnerships or build your very own platform (race / event) and manage it.

SERVICES

FOR RIGHTS HOLDERS

Sponsorship Concepts

Based on the goals of your sponsors, we develop a tailor-made sponsoring concept for you.

Public Relations

We support you in your press work or take care of it completely.

Sponsor Finding

We support you in the search for new partners, sponsors and suppliers.

Support at Events

We support event organizers in holding cycling races and team operators in participating in cycling races.

“I have always struggled to achieve excellence. One thing that cycling has taught me is that if you can achieve something without a struggle it’s not going to be satisfying“
Greg LeMond, former pro rider, three times the Tour de France champion and twice Road Race world champion

“Marketing is no longer about the stuff that you make, but about the stories you tell."
Seth Godin

There are two really good feelings. The first is when you land sponsorships that allow you to be competitive. Then to win a race is the icing on the cake that you've made with the sponsorship.
Robby Gordon

"The aim of marketing is to get customers to know, like and trust you."
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NAVIGATING BRANDS IN

PROFESSIONAL CYCLING

SERVICES

Target Analysis

Brand Strategy

Implementation

SERVICES

Sponsorship Concepts

Public Relations

Sponsor Finding

Support at Events

NEWS

PROJECT RESUMPTION – Riding for Sustainability®