Celebrate Nature – Sustainability Marketing Concept
Celebrate Nature is Bertram Brothers’ professional cycling sponsorship concept for the soft communication of sustainability marketing messages.
Celebrate Nature is a unique marketing concept in professional cycling that combines classic sports marketing with a solid sustainability team agenda while pointing at the beauty of nature in order to evoke a deeper sense of appreciation, which we perceive as a natural prerequisite for wanting to protect the environment.
While Celebrate Nature includes a team’s sustainability agenda, the focus is on addressing the audience with inspiration and positive feelings, which together can lead to stronger appreciation for nature and an improvement of sponsor reputation, when the sponsor is perceived as the sender of communication content and enabler of sustainability, too.
Please contact us for further information.