Our view on professional cycling
Benefit from our know-how, network and values
Since the mid-1990s, we share a passion for cycling. The combination of high-performance sport, innovative technology as well as the closeness to nature and fans is indeed unique. Furthermore, the versatile culture backdrops of this sport make cycling very attractive for millions of spectators. Sponsors value the platform of professional road cycling on the basis of its excellent media ROI and the possibility to reach an international, technology-affine and affluent target group with just one sponsoring measure.
As entrepreneurs and former amateur riders we understand cycling from the inside and the outside. After the doping scandals at the beginning of the 2000s, we followed cycling more or less incidentally. As justified we considered the massive critics of media and cycling fans during this time. Cycling was in need of this kind of pressure by the public and media in order to renew its entire structure.
People who are aware of the development history of professional cycling can evaluate the meaning of the restructuring and the new anti-doping actions by the world governing body UCI. In addition, the attitude of numerous professional riders toward the issue of doping has undergone a fundamental change which as an example becomes apparent through the call for an anti-doping law by the German cycling elite.
Companies investing in cycling today will be provided with an attractive and very cost-effective marketing platform. As a specialized agency we are pleased to advise you in terms of the numerous sponsorship opportunities in cycling. You will not only benefit by our solid knowledge. We can also guarantee a professional communication and activation of your engagement due to our international partnerships with renowned media agencies.
Willing to take a holistic look at our sport, we finally can say that cycling has developed into a new era, including a new generation of professional riders. The groundwork for stable growth in professional cycling has been accomplished again.