Your sponsoring agency from Germany, specialized in professional road cycling
Our portfolio includes the consultancy, procurement and continuous supervision of sponsorships in professional road cycling. We see it as our mission to bring actors from sports and businesses together in order to create new »win-win« partnerships. On the basis of profound knowledge of cycling and marketing, numerous contacts in professional cycling as well as due to our sports-covering network, we can offer your company customized solutions which can help to achieve your corporate communication goals.
Invest in one of the most cost-effective communication platforms that sports have to offer: professional cycling!
Teams, Events and Agencies
– Sports Agency
ProTouchGlobal is an athlete & sports management agency that manages some of the biggest sport stars and athletes across the world. Their agents look after athletes that are world champions, olympic champions, world record holders and a number of further talents. With their agent’s experience and an extensive international network, they got the ability to help athletes with what they need when they need it.
Robbie Hunter, Founder & Sports Agent, was a professional rider for over 20 years. He has a wealth knowledge as to what it takes to be at the highest level in sport. He finds it easy to associate with the athletes as he knows exactly what they go through during the many phases of their careers. He understands that being a professional athlete is a gift that needs to be nurtured and cultivated.
The top event in North Rhine-Westphalia
Since 2006, Sparkassen Münsterland Giro has developed into one of Germany’s biggest cycling events. With its 5,000 participants and up to 250,000 roadside attendances it is the biggest annual sporting event in North Rhine-Westphalia. In 2015, the race was classified into the highest category of the UCI Europe Tour and therefore counts to one of the most valuable races in this series.
In addition to the professional race, other highlights are the “everyman’s races” of the Giro which can be count for the best-attended amateur races in Germany. Those races testify the unabated enthusiasm of amateur sportsmen for cycling. Furthermore, the Sparkassen Münsterland Giro, held on the day of German Unity, is the season’s final of the German Cycling Cup, Germany’s biggest “everyman’s racing series”.
We consult, procure & oversee
We offer your company expert advisory about strengths and chances, yet also about weaknesses and risks of a sponsoring in national and international road cycling. We only recommend those partners and products which help you to achieve your set communication goals and stand for a high degree of integrity.
Furthermore, we create innovative sponsoring concepts customized to the DNA of title sponsors of teams and events, providing a distinctive USP in the peloton. This way we pave the way for sustainable win-win situations.
We navigate you safely to a suitable sponsoring in professional road cycling. The wide range of events and teams with national or international focus offers various possibilities. Likewise we find the right sponsoring partner at the side of your team. We see ourselves as an interface between sports and businesses and put emphasis on the reliability and seriousness of our partners, so each sponsorship can become a story of success.
Even if you are already active as a sponsor in pro cycling – we provide professional supervision and develop customized activation policies for your engagements.
Cycling enthusiasts with academic background
Since the mid-90s, we share a passion for cycling. The combination of high-performance sport, innovative technology as well as the closeness to nature and fans has fascinated us. Furthermore, the versatile culture backdrops of this sport make professional cycling very attractive not only to us but to millions of spectators. Sponsors value this platform on the basis of its excellent media ROI and the possibility to reach an international, technology-affine and affluent target group with just one sponsoring measure.
As former amateur riders and working in professional cycling as agents for about two years we understand the sport from the inside and the outside. After the doping scandals at the beginning of the 2000s, we followed cycling more or less incidentally but after the numerous significant structural changes by the UCI we finally can say that cycling has developed into a new era, including a new generation of riders and managers. The groundwork for stable growth has been accomplished again.
Alexander Bertram – born in 1984 – was an active amateur rider from 1999 to 2004. He worked as sports reporter for a regional newspaper from 2007 to 2010, and became member of the organization team of the Sparkassen Münsterland Giro in 2008. In 2010, he obtained the license for working as a sports director in (professional) cycling. In 2014, he graduated with a Bachelor of Science degree in Environmental Sciences at the Albert-Ludwigs-University in Freiburg (Breisgau).
Sebastian Bertram – born in 1984 – was an active amateur rider from 1999 to 2007. In 2014, he graduated with a Bachelor of Arts degree in International Business Communications Chinese at the University of Applied Languages SDI in Munich.
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