Welcome to Bertram Brothers

Your sponsoring agency from North Rhine-Westphalia (Germany), specialized in professional cycling

Our portfolio includes the consultancy, procurement and continuous supervision of sponsorships in professional road cycling. We see it as our mission to bring actors from sports and businesses together in order to create new »win-win« partnerships. On the basis of profound knowledge of cycling and marketing, numerous contacts in professional cycling as well as due to our sports-covering network, we can offer your company customized solutions which can help to achieve your corporate communication goals.

Invest in one of the most cost-effective communication platforms that sports have to offer: professional cycling!

Teams, Events and Agencies

Experienced actors we serve

Team Heizomat – commited to the young generation

Team Heizomat, located in Bavaria, is the longest-running professional cycling team in Germany. With more than 200 victories within its 15-years of history and its bold way of competition, Team Heizomat presents itself successfully and passionately to the audience. Most recently they took second place in the German LILA-LOGISTIK Rad-Bundesliga 2015 which they had won in 2014.

The excellent development of young riders is the genuine asset of this likeable and down-to-earth team from Franconia. One major task the team management sees in the development of young and talented athletes for the higher professional divisions of cycling. At the same time, special emphasis is placed on the transmission of values to the young riders.

Sparkassen Münsterland Giro – The top event in North Rhine-Westphalia

Since 2006, Sparkassen Münsterland Giro has developed into one of Germany’s biggest cycling events. With its 5,000 participants and up to 250,000 roadside attendances it is the biggest annual sporting event in North Rhine-Westphalia. In 2015, the race was classified into the highest category of the UCI Europe Tour and therefore counts to one of the most valuable races in this series.

In addition to the professional race, other highlights are the “everyman’s races” of the Giro which can be count for the best-attended amateur races in Germany. Those races testify the unabated enthusiasm of amateur sportsmen for cycling. Furthermore, the Sparkassen Münsterland Giro, held on the day of German Unity, is the season’s final of the German Cycling Cup, Germany’s biggest “everyman’s racing series”.

We consult, procure, & oversee

Consultation

We offer your company expert advisory about strengths and chances, yet also about weaknesses and risks of a sponsoring in national and international road cycling. We only recommend those partners and products which help you to achieve your set communication goals and stand for a high degree of integrity.

Furthermore, we create innovative sponsoring concepts customized to the DNA of title sponsors of teams and events, providing a distinctive USP in the peloton. This way we pave the way for sustainable win-win situations.

Procurement

We navigate you safely to a suitable sponsoring in professional road cycling. The wide range of events and teams with national or international focus offers various possibilities. Likewise we find the right sponsoring partner at the side of your team. We see ourselves as an interface between sports and businesses and put emphasis on the reliability and seriousness of our partners, so each sponsorship can become a story of success.

Overseeing

Even if you are already active as a sponsor in pro cycling – we provide professional supervision and develop customized activation policies for your engagements.

Our view on professional cycling

Benefit from our know-how, network and values

Since the mid-1990s, we share a passion for cycling. The combination of high-performance sport, innovative technology as well as the closeness to nature and fans is indeed unique. Furthermore, the versatile culture backdrops of this sport make cycling very attractive for millions of spectators. Sponsors value the platform of professional road cycling on the basis of its excellent media ROI and the possibility to reach an international, technology-affine and affluent target group with just one sponsoring measure.

As entrepreneurs and former amateur riders we understand cycling from the inside and the outside. After the doping scandals at the beginning of the 2000s, we followed cycling more or less incidentally. As justified we considered the massive critics of media and cycling fans during this time. Cycling was in need of this kind of pressure by the public and media in order to renew its entire structure.

People who are aware of the development history of professional cycling can evaluate the meaning of the restructuring and the new anti-doping actions by the world governing body UCI. In addition, the attitude of numerous professional riders toward the issue of doping has undergone a fundamental change which as an example becomes apparent through the call for an anti-doping law by the German cycling elite.

Companies investing in cycling today will be provided with an attractive and very cost-effective marketing platform. As a specialized agency we are pleased to advise you in terms of the numerous sponsorship opportunities in cycling. You will not only benefit by our solid knowledge. We can also guarantee a professional communication and activation of your engagement due to our international partnerships with renowned media agencies.

Willing to take a holistic look at our sport, we finally can say that cycling has developed into a new era, including a new generation of professional riders. The groundwork for stable growth in professional cycling has been accomplished again.

Contact

Bertram Brothers
ProCycling Agency GmbH

Anne-Frank-Straße 3
59320 Ennigerloh
Germany

Phone: +49 2528-9293-130
Mobile: +49 151-23537044
info@bertrambrothers.com